As we age, our skin experiences a multitude of changes, such as diminished elasticity, firmness, and a lackluster appearance. These changes often result from oxidative stress and reduced microcirculation. 

Fortunately, Sei∂r Intensive Serum with its powerful blend of ingredients like Betula Alba, Birch Leaf Extract, Cloudberry Extract, Alaria esculenta extract, and potent antioxidants is a skincare product that holds great promise in addressing these concerns and promoting skin rejuvenation. In this blog post, we will delve into the benefits of these ingredients and how they can enhance the health and appearance of your skin.

Betula Alba:

Betula Alba, commonly known as white birch, is a tree native to Europe and Asia.     For centuries, the bark of this tree has been utilized in traditional medicine to treat various ailments, including skin disorders. Betula Alba extract is notably rich in antioxidants, which play a vital role in shielding the skin from damage caused by free radicals generated by environmental stressors such as pollution and UV rays. Free radicals, being unstable molecules, have the potential to impair the skin’s cells, contributing to premature aging.

Moreover, Betula Alba extract boasts sugars that possess exceptional hydrating and nourishing properties. These sugars act as natural humectants, drawing moisture from the air into the skin, thereby maintaining a plump and healthy appearance. Additionally, the anti-inflammatory properties of Betula Alba extract aid in reducing redness, sensitivity, and irritation, promoting a calm and balanced complexion.

Birch Leaf Extract:

Derived from the leaves of the Betula Alba tree, Birch Leaf Extract encompasses a diverse array of active compounds that offer significant benefits to the skin. Among these are flavonoids, tannins, and saponins. Flavonoids serve as potent antioxidants, effectively shielding the skin against environmental stressors. Tannins, on the other hand, contribute to tightening and firming the skin, minimizing the visibility of fine lines and wrinkles.

One particularly notable attribute of Birch Leaf Extract is its content of saponins. Studies have shown that saponins possess the ability to improve microcirculation—a process involving the movement of blood through the small blood vessels in the skin. As we age, microcirculation can become sluggish, impeding the delivery of nutrients to the skin and hindering healthy skin cell renewal. By enhancing microcirculation, Birch Leaf Extract helps nourish the skin and promote a brighter, more youthful complexion.

Cloudberry Extract:

Cloudberry Extract, derived from the vibrant and nutritious fruit of the cloudberry plant, offers an abundance of skin-enhancing properties. This extract is a potent source of antioxidants, notably vitamin C and vitamin E. Antioxidants neutralize free radicals, preventing them from damaging the skin and supporting a more youthful appearance.

Furthermore, Cloudberry Extract possesses exceptional moisturizing capabilities, assisting in maintaining optimal hydration levels within the skin. By bolstering the skin’s moisture barrier, it helps safeguard against moisture loss, leading to a more supple and resilient complexion. The extract’s high content of essential fatty acids also contributes to skin nourishment and protection.

Alaria esculenta extract:

Alaria esculenta, commonly known as winged kelp, is a type of seaweed found in cold oceanic waters. Extracted from this remarkable marine plant, Alaria esculenta extract contains a wealth of beneficial components for the skin. It is rich in antioxidants, including vitamins A, C, and E, which work together to combat free radical damage and maintain a youthful complexion.

Moreover, Alaria esculenta extract is known for its ability to enhance the skin’s natural elasticity and firmness. It aids in promoting collagen.

Betaglucan:Sodium Carboxymethyl Betaglucan is a binding agent and viscosity increasing agent used in cosmetics because of its additional properties that allow it to soothe irritated skin, support the skin’s own antioxidant activity, protect the skin from environmental damage, and help the skin to retain moisture. It is also known to be a wound-healer and is also to be found in Sei∂r Intensive Serum.

In conclusion, Sei∂r Anti-Ageing Intensive Serum is an effective skincare product that can improve skin firmness, microcirculation, and promote skin rejuvenation. The serum’s potent antioxidant and anti-inflammatory properties protect the skin from environmental stressors, while the sugars and active compounds in the extract hydrate and nourish the skin. Birch Leaf Extract’s tannins and saponins help to tighten and firm the skin, reducing the appearance of fine lines and wrinkles, while the flavonoids and saponins improve microcirculation, resulting in a brighter, more youthful complexion.

Seiðr and Seiðr clinique are two distinct brands with different missions and product offerings. While both brands use the ancient Nordic tradition of Seiðr as inspiration, they approach it in different ways, resulting in different brand identities and product lines.

Seiðr is a beauty brand that focuses on using natural and sustainable ingredients from the Nordic Countries to create skincare products that are effective and luxurious. The brand draws inspiration from the ancient Norse practice of Seiðr, which is a form of shamanism that involves using herbs, crystals, and other natural elements to heal and connect with both nature and the spiritual world.

Seiðr’s products are made with high-quality ingredients such as cloudberries, Birch Sap, and oils that are known for their nourishing and rejuvenating properties. Some of their best-selling products include the Intensive Serum and Anti-Age Eye Cream which are formulated to hydrate, nourish and firm the skin.

On the other hand, Seiðr Clinique is a skincare brand that offers a range of professional-grade skincare products that are designed to address a variety of skin concerns, including acne, hyperpigmentation, and aging. The brand’s focus is on providing effective solutions that are backed by scientific research and clinical testing. In the Seiðr clinique range you will find ingredients that are not only from the Nordic countries but also the Nordic hemisphere.

Seiðr Clinique’s products are formulated with active ingredients such as retinol, vitamin C, and salicylic and glycolic acid, which have been shown to improve skin texture, tone, and clarity. Some of their best-selling products include the Cleansing Milk with Glycolic Acid, the Hydrating Gel Toner, the Anti-Age Lift Serum, and the Moisturizing Mask with Retinol, all of which are designed to deliver visible results with regular use.

Seiðr and Seiðr clinique was founded in Norway by us, Aqua Bio Technology ASA. 

ABT, established in 2000, discovered special proteins in the hatching fluid of salmon, previously considered a waste product, that had a proven positive effect on the skin. Guided by nature since then we wanted to not only produce natural skincare ingredients but also final natural skincare products.

Inspired by our Nordic heritage and the ancient practice of Seiðr, ABT created a range of skincare products that harness the power of Nordic botanicals to provide gentle yet effective solutions for all skin types. Both Seiðr brand’s philosophy is centered around sustainability, transparency, and simplicity, and the brand is committed to using only natural, non-toxic ingredients and eco-friendly packaging.

In terms of product offerings, Seiðr’s line of skincare products includes a cleanser, mist, 2 serums, moisturizers, and 2 body products all of which are formulated with natural, plant-based ingredients. 

Seiðr Clinique, on the other hand, offers a range of professional-grade skincare products that are designed to be used in conjunction with in-office treatments. Seiðr Clinique’s product line includes cleansers, a toner, serums, moisturizers, and masks as well as specialized body treatments like anti-cellulite and firming with oils, creams, and gels.

Both brands are vegan and cruelty-free and could be a great choice for achieving healthy and beautiful skin.

In summary, while both Seiðr and Seiðr clinique draw inspiration from the ancient Nordic practice of Seiðr, they have different brand identities and product offerings. Seiðr focuses mainly on ingredients from the Nordic area and are a smaller range, while Seiðr clinique offers a bigger range and is suited also for SPA´s and saloons and the ingredients are from the northern hemisphere.